The LinkedIn version of your Positioning OS.
V2RSION engineers positioning for humans and machines. We’re proposing the founder-brand layer on top: a bespoke LinkedIn system that carries V2RSION’s Positioning Engineering narrative into the feeds where your buyers, LLMs and agents are already forming preference.
The audience grew. The right audience didn’t.
12k to 40k followers, zero ROI
Follower count moved. Pipeline didn't. A large share of the growth landed outside your UK, European and US ICP, so it was never going to convert into paying work.
Sold by the founder, delivered by strangers
Nader showed up for the pitch and then disappeared. Once the account went live there was nobody senior on it, nobody with a view on algorithm shifts, and nobody willing to change the strategy when the numbers said to.
You could spot the template from orbit
Cheat sheets, generic carousels and leadership-and-culture filler recycled across every client on the roster. Passable for engagement. Wrong for a positioning specialist with a book on the way.
“Building followership for followership’s sake was never my goal. It was an audience that would convert. And based on that, as a definition of ROI, it’s been zero.”
Built to fix what went wrong the first time round.
Six years in personal branding, starting at WOW under Joe Binder, the first specialist CEO and founder agency in the category. Since then, one clear ethos: fewer clients, deeper work, with the founder always in the room.
You built the category (Positioning Engineering) and the operating system (Positioning OS). Our job is to make sure both are the first thing your ICP, and the models they lean on, encounter when they meet you on LinkedIn.
Founders and CEOs building categories that outlast the likes.
You asked to see solo founders with a similar shape to you. Here are four we work with today. Each one runs on a bespoke content system built around their own goals.
Industry-leading property client. Long-form LinkedIn thought leadership alongside a full cross-platform video system covering YouTube, Reels, TikTok and LinkedIn. A new podcast is being built out of the Moorgate studio for Season 1 in the new year.
Positioned as the voice of workplace equitability. Long-form thought leadership sits alongside keynote and press amplification to grow a personal brand that carries a global movement.
Founder-voice content that sits between industry advocacy and commercial storytelling. A consistent cadence pulls in enterprise inbound around each major event.
HRTech and founder-network category leader. Challenger-brand content that fed higher engagement than the account had ever recorded and contributed materially to the company's fundraise.
The numbers that actually matter for your business.
A solo entrepreneur grew an active community of advocates on LinkedIn. Directly attributable revenue followed, with podcast and press features stacking on top to scale their reputation.
Engagement climbed to the highest level the account had recorded. That momentum opened conversations with senior prospects who went on to play a role in the fundraise.
Positioned as a thought leader inside a specialist niche. Speaking slots and paid promotional work followed, alongside signed paying clients sourced directly from LinkedIn activity.
A rhythm designed for a founder running a studio while writing a book, without eight spare hours a week.
Founder onboarding (with Freddie)
A 60 to 90 minute interview to lock the commercial goals, the ICP and the measures of success. The usual three-week onboarding shortens where the positioning is already sharp, which yours is.
Strategy deck and landscape
How competitors across positioning, GTM strategy and fractional CMO work are showing up on LinkedIn. Where the gaps sit. What we choose to own on your behalf.
Monthly content session
45 minutes with Freddie. The point is to provoke the thinking that becomes a month of positioning-led content, so you are never asked to spoon-feed ideas.
Reactive and always-on
Ad tech, martech and positioning stories broken while they are still hot. WhatsApp approval means posts go live inside the news cycle, while the backlog keeps the always-on rhythm intact.
Community and inbox
Comment replies, thoughtful engagement on the right profiles, inbox triage and podcast bios. All of the work around the work that keeps the account credible.
Monthly readout
What moved the needle. Which content pulled in warm ICP conversations. What we’re changing next month, and why.
Three packages that share the same principles at different ranges.
Bespoke scope per engagement. Choose the level of support that fits your needs. Every tier is founder-led, in-house and bespoke, with reporting anchored in quality of audience rather than vanity numbers. Bolt-ons can be added or dropped after the first 90 days.
- Founder-led onboarding with Freddie (60 to 90 minutes)
- Positioning-first strategy deck plus competitive landscape
- Monthly 45 minute content session with Freddie
- 12 to 16 bespoke LinkedIn posts each month, with no template stack anywhere in sight
- Reactive posts covering breaking ad tech, martech and positioning news
- Community management covering comments, inbox triage and outbound engagement
- Monthly performance readout focused on ICP quality
- WhatsApp group plus Google Docs approval
- Targeted outreach via Sales Navigator
- Podcast studio access and production
- Book-launch content series
- Everything in Signature
- 16 to 20 posts each month with expanded reactive coverage
- Signal-based outreach via Sales Navigator, with built lists and a warm hand-off
- Inbound flagging so warm ICP conversations are surfaced weekly
- In-person strategy and content session each month
- Light-touch newsletter setup plus a repurposing framework
- Quarterly positioning review with Freddie
- Podcast studio access and full production
- Book-launch content series
- Everything in Amplifier
- Podcast build covering name, format, Season 1 schedule and guest strategy
- Two half-day bookings each month at the Moorgate podcast studio
- Full podcast production covering editing, artwork and distribution to Spotify, Apple and YouTube
- Cross-platform video across LinkedIn and YouTube Shorts, with optional TikTok or Reels
- Book-launch content arc from pre-launch teasers into launch week and evergreen positioning excerpts
- Newsletter work covering strategy, cadence, ghostwriting and a list-growth loop with LinkedIn
- Event and keynote positioning support for industry stages and panels
You said you needed a couple of days. Here is exactly what happens once you say yes.
- 1This weekYou pick a tier and we share a detailed contract alongside a mutual NDA, ready for signature.
- 2Week 1Freddie runs the 90 minute onboarding. You hand over the Lever assets and we audit what is worth keeping.
- 3Week 2Strategy deck lands. We align on ICP quality metrics, positioning pillars and the first month of themes.
- 4Week 3First bespoke content goes live. WhatsApp group is active and reactive posts start firing on real news.
- 5Month 2 onwardsMonthly session, monthly readout and in-person face time. We adapt as the book, podcast and studio scale.